our vision

We are convinced that design is the appropriate medium to develop visionary solutions. It’s not about designing a finished product, but developing ideas and questioning given structures that lead to interdisciplinary inspiration and future improvements.

The algorithm fairness label was initiated as a reaction to the increasing social problem caused by automated decision-making processes. Automated calculations of algorithms are already difficult or sometimes impossible to trace. It is possible to check the result for success and efficiency, but the developing process remains unclear. A problem that will increase in the future. The challenge is not that bias occurs, but that decisions of algorithms are understood to be too faultless and too self-confident.

For this reason we have developed the following assumption:
„It is more important to understand the consequences of algorithms than the decision making process itself.“ We believe that communication is one of the key elements in mastering this challenge.